Mediah Perle F. Layaoen
Mariano Marcos State University, City of Batac, Ilocos Norte, Philippines
DOI : https://doi.org/10.47191/ijmra/v7-i03-25Google Scholar Download Pdf
ABSTRACT:
Getting the employers’ feedback is very crucial in evaluating the quality of graduates Higher Education Institutions (HEIs) produce and the graduates’ employability. This study determines the expectations and graduates’ performance in terms of business/management competencies, marketing skills and personal qualities/attitudes as perceived by employers. The gap analysis between the expectations and performance of graduates will help the HEIs align their academic programs with the need of the industry. Through a descriptive research design and survey questionnaires administered to ninety-five (95) managers, supervisors and senior-level staff, the study assesses the alignment of the program with industry needs. The findings reveal that while graduates excel in certain competencies such as ethical standards, customer service, and people skills, and qualities such as initiative and risk orientation mindset, there are areas for improvement, including communication, stakeholder management and conflict resolution, positive values and work ethics, analytical skills, adaptability, marketplace understanding, database skills, organization and planning, motivational skills, environment and global awareness, reliability, self-discipline, optimism, proactiveness, and productivity. Recommendations are provided to enhance the BSBA Marketing Management curriculum, implement competency development programs, and collaboration and feedback mechanisms between the employers and academic institution to better prepare graduates for employment.
KEYWORDS:BSBA Marketing Management, business/management competencies, marketing skills, personal qualities/attitudes, employers
REFERENCES1) Felicen, S. S., and Borbon, J. D., ( 2017) . Employer’s Feedback on the Job Performance of HRA graduates. In Trends and Issues in Interdisciplinary Behavior and Social Science. CRC Press.
2) Md Saad, M.S., Robani, A., Jano, Z. and Ab. Majid, I. (2013). Employers’ perception on engineering, information and communication technology (ICT) students’ employability skills. Global J. of Engng. Educ.
3) Omar, M. Z., Kofli, N. T., Mat, K., Darus, Z. M.,Osman, S. A., Rahman, M. N. A., & Abdullah, S. (2008). Employers’ evaluation on attributes obtained during industrial training. In the Proceedings of the 7th WSEAS International Conference on Education and Educational Technology (EDU’08).
4) Ramirez T., Cruz L., and Alcantara N (2014) Tracer Study of RTU Graduates: An Analysis Researchers World Journal of Arts, Sciences & Commerce.
5) Ranasinghe, A. and Herath, H. (2011) Employer Satisfaction towards Business Graduates in Sri Lanka. International Conference on Social Science and Humanity.
6) Sannadan, J.G.M., Langay, P.L.D. and Guidangen, J.S. (2016) Feedback of Employers on the Performance of Ba-History Graduates of KASC. International Journal of Advanced Research in Management and Social Sciences.
7) Ting, S. and Ying C. (2012) Business Graduates’ Competencies in the Eyes of Employers: An Exploratory Study in Malaysia. World Review of Business Research.
8) Commission on Higher Education. (2017). CHED Memo No. 17, series of 2017
9) Mariano Marcos State University, College of Business, Economics and Accountancy, BSBA Marketing Management Curriculum.
Volume 07 Issue 03 March 2024
There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.
Our Services and Policies
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected.
The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.
International Journal of Multidisciplinary Research and Analysis will publish 12 monthly online issues per year,IJMRA publishes articles as soon as the final copy-edited version is approved. IJMRA publishes articles and review papers of all subjects area.
Open access is a mechanism by which research outputs are distributed online, Hybrid open access journals, contain a mixture of open access articles and closed access articles.
International Journal of Multidisciplinary Research and Analysis initiate a call for research paper for Volume 07 Issue 05 (May 2024).
PUBLICATION DATES:
1) Last Date of Submission : 26 May 2024 .
2) Article published within a week.
3) Submit Article : editor@ijmra.in or Online
Why with us
1 : IJMRA only accepts original and high quality research and technical papers.
2 : Paper will publish immediately in current issue after registration.
3 : Authors can download their full papers at any time with digital certificate.
The Editors reserve the right to reject papers without sending them out for review.
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected. The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.