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Volume 07 Issue 03 March 2024

The Influence of Perception, Trust, And Security on Fintech E-Wallet Services: The Case of The Z Generation in Yogyakarta
1Tiara Khairunisa Dwi Fortuna, 2Sutrisno
1,2Universitas Islam Indonesia, Department of Management, Indonesia
DOI : https://doi.org/10.47191/ijmra/v7-i03-35

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ABSTRACT:

This research aims to examine the influence of perceived ease of use, perceived benefits, perceived risk, trust and security variables on the likelihood of using fintech e-wallet services. The population in this research is the Z generation residing in Sleman Regency, Indonesia. The data source used in this research is primary data using a quantitative approach. Sampling in this study used a purposive sampling technique, the number of samples used was 100 Z generation in Sleman Regency who used the Shopeepay e-wallet fintech service for transactions. In this research, the data was processed/tested using the IBM SPSS statistics 23 program. The results of the research show that partially the variables perceived ease of use and perceived benefits have a positive and significant effect on interest in using ShopeePay fintech e-wallet services among the Z generation in Sleman Regency, while the variables Perceptions of risk, trust and security do not have a significant influence on interest in using the fintech e-wallet service ShopeePay among the Z generation in Sleman Regency.

KEYWORDS:

Perceived Ease of Use, Perceived Benefits, Perceived Risk, Trust, Security, Fintech E-Wallet.

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Volume 07 Issue 03 March 2024

There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.


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